Playing games….

Most Certified QuickBooks ProAdvisors (CQA), Intuit Solutions Providers (ISP), Enterprise Solutions Providers (ESP), Certified Public Accountants (CPA), what-have-you’s are really decent people—but the ones that drive me crazy are the ones that “play games”.

What do I mean by playing games?  Good question, let me explain!

On our main website I’m pretty clear (ok BLUNT) about “How Sunburst Works with ProAdvisors, CPA’s, etc.“; as a matter of fact sometimes I feel I’ve been pretty harsh and really need to tone it down a bit.  Well every time I get to feeling like this, something like this happens:

Ben, Linda, or I get an email or a phone call from one of these folks asking for a commission or referral fee for recommending our software.  We go through the “sorry, we don’t do that, instead, if you know your stuff, we’ll refer clients to you—-far more profitable situation for you, don’t you think?  Well off they go, and don’t you know, the next thing that happens is Ben, Linda, or I get either a call or an email from that EXACT same person, asking the EXACT same thing!

I’m sorry, but just because you are talking to a different person—do you expect a different answer?

And let’s face it, would you rather have a 2% commission on a $375.00 or $195.00 piece of software–or profitable consulting engagement with a possible full time client that generates on-going revenue?

And while we are on the subject or wanting commissions/referral fees….how would you feel if I called you up and said, look I have this client that I’m willing to recommend to you—but ONLY IF you are willing to send me 2% of your total fees that stem from this client?

Sounds a little bit like blackmail and bribery to me…….

Are you recommending 3rd party add-ons because they are the RIGHT choice for the client OR because you are getting a 2% commission?

2 thoughts on “Playing games….

  • Andrew A. Sailer

    What a sensational post! I did a sort of blogging for dummies over on one of the CPA Marketing forums and I guessed it was too simple for them, but the number of emails I got asking questions just like what you addressed was incredible. As young people today we have grown up with computers, but it’s easy to forget that even people just a a couple of years older have not! Really good post! 🙂

  • Nancy –

    I could not agree with you more. I think that ProAdvisors should recommend solutions, like yours, because they are the right choice for their clients. Doing a good job for your client, including recommending great add-on products will bring it’s own reward

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