22Jun 2012 by Nancy Smyth
Weekly Wrap-Up: News You Can Use 6/15/2012-6/21/2012

Weekly Wrap-Up: News You Can Use 6/15/2012-6/21/2012

Be A Better Bookkeeper, Certified Payroll/Prevailing Wage, Construction News, IRS Information, News You Can Use, Payroll Tips, QuickBooks Corner, Social Media, Webinars & Training
  Weekly wrap-up of news and information from around the web – there’s so much information out there that it’s difficult (at best) to keep up! I’ve added a WordPress plug-in that grabs information from my Twitter stream to help me (and hopefully you as well) keep up with everything. Look for the Weekly Wrap-Up: News You Can Use every Friday. I’ll try to be consistent and organize the information into the same categories each week. Accounting & Taxes A letter from a Bookkeeper https://t.co/nr0twsHi via @bruce_taxguy -> How I answered the letter https://t.co/WIa8lzll via @bruce_taxguy -> IRS "repair regulations" can be overly complex https://t.co/O9Ix29KR -> Is Remortgaging Equity Release Debt a Good Option? https://t.co/TRNXJ9Ue via @bruce_taxguy -> 3 Strategies to Help You Conquer Your Debt https://t.co/aLTQtJQX via @bruce_taxguy ->…
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27Jan 2012 by Nancy Smyth

Inbound Marketing

Social Media
Inbound marketing - the difference between potential customers finding your company vs. you looking for potential customers.  Maybe that is a bit to simplistic.  According to Wikipedia  - Inbound marketing is a marketing strategy that focuses on getting found by customers by publishing helpful information on a blog, etc. {earning their way in} in contrast to outbound marketing via paid advertisements {buy, beg, or beg their way in}. If your company is making the switch from outbound marketing and paid advertisements {which I've never found have worked well for our company} to inbound marketing; one of the things that you need to do is track how successful you are at publishing content on the web that is getting you found and analyzing if you are being found by the right…
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20Jan 2012 by Nancy Smyth

eBook – Have You Built Your Google+ Business Page Yet?

Social Media
Google+ is the newest social media network and it offers so much more than than just the ability to incorporate a +1 button on your blog. Google+ first introduced what I call a personal page sometime last summer based on the concept of networking by adding people to "circles" that you can create and have full control over.  It also provides each of us with the ability to host an online meeting or a hangout where we invite specific people or have it open to the public. Every Friday at 8 am Pacific/11 am Eastern I usually attend the Accountants, Bookkeepers & Business Owners Hangout for an hour (where we discuss QuickBooks, general business, social media, and whatever). On Wednesday, I participated in #GPCW (Google Plus Circle Wednesday) on Twitter…
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13Jan 2012 by Nancy Smyth

Free eBook: An Introduction to Lead Generation

Social Media
Friday is Free eBook day, here on the QuickBooks for Contractors blog it’s better known as Freebie Friday!  Each Friday we’ll tell you about a free eBook that we’ve found or one that we have created.  Look for eBooks on a variety of educational topics. Free eBook - An Introduction to Lead Generation By now, many businesses understand that lead volume is based on a wide array of factors, ranging from social media presence, to blogging frequency, to online content. Learn how to effectively generate traffic and leads for your business. Download HubSpot's 39-page ebook, which will walk you through the basics of lead generation and discuss techniques for optimizing your lead gen strategy. In this free ebook, you'll learn: The fundamental tactics for lead generation Techniques for maximizing your…
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06Jan 2012 by Nancy Smyth

Free eBook: 25 Website “Must Haves” for Driving Traffic

Social Media
Friday is Free eBook day, here on the QuickBooks for Contractors blog it's better known as Freebie Friday!  Each Friday we'll tell you about a free eBook that we've found or one that we have created.  Look for eBooks on a variety of educational topics. Free eBook: 25 Website "Must Haves" for Driving Traffic, Leads and Sales We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue? This free, 52-page guide from HubSpot is the ultimate resource to having a killer website. You'll learn: How to get found online with Search Engine Optimization (SEO), including building inbound links, meta tags and more Important design and usability factors you need to know…
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17Jun 2011 by Nancy Smyth

Freebie Friday – Small Business Marketing Guide from Infusionsoft

Social Media
This weeks Freebie Friday is a Small Business Marketing Guide from Infusionsoft, which provides 7 marketing strategies that will transform your business. For many small business owners, the day-to-day demands of their business distract from bigger picture growth goals and personal aspirations. Tasks like "call this customer" and "email that estimate" take attention away from "start an online store" and "coach my child's Little League team". Infusionsoft developed The Perfect Customer Lifecycle guide to help small business owners like you recapture those dreams by showing you a better way to convert leads, grow sales and save time. In the guide, you'll learn seven successful strategies for: Capturing, nurturing and converting leads Increasing conversions with highly-targeted communications Saving time and money with marketing automation Creating lifelong fans that advocate for your…
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03Jun 2011 by Nancy Smyth

Freebie Friday-How to Monitor Social Media in 10 Minutes a Day

Social Media
Learn how to monitor your social media channels in 10 minutes a day with this free eBook from Hubspot. Social media can be beneficial for your business, but monitoring different channels can take a lot of time and where do you start! Download HubSpot's new eBook to learn how you can streamline your social media monitoring while saving time! This eBook will teach you the most important elements you should be monitoring across relevant social media networks. We will suggest a few practical habits you can execute while sipping your morning coffee. After reading this 20-page eBook you will know: How to best spend your time monitoring social media How other marketers are spending time on social media What tools consolidate your social media information What you should be monitoring…
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07Mar 2011 by Nancy Smyth

Social Media & Marketing – How Much Is TOO MUCH?

Social Media
Social media and marketing your business articles are widely available, and I tend to read a lot of them, however,  one thing that has always plagued me is how often should you post, tweet, email, etc.  How much marketing is enough and how much is too much?  After all no one wants to be considered an annoying spammer. Market Unto Others As You Would Have Them Market Unto You... We are adopting this new marketing attitude here on the QuickBooks for Contractors blog; we'll continue to provide a new daily blog post; however, we will be far more prudent in the manner in which we will be publishing the content. You can find us on LinkedIn - QuickBooks for Contractors group, Twitter, and Facebook.  After today we will no longer…
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