Inbound Marketing
Inbound marketing - the difference between potential customers finding your company vs. you looking for potential customers. Maybe that is a bit to simplistic. According to Wikipedia - Inbound marketing is a marketing strategy that focuses on getting found by customers by publishing helpful information on a blog, etc. {earning their way in} in contrast to outbound marketing via paid advertisements {buy, beg, or beg their way in}. If your company is making the switch from outbound marketing and paid advertisements {which I've never found have worked well for our company} to inbound marketing; one of the things that you need to do is track how successful you are at publishing content on the web that is getting you found and analyzing if you are being found by the right…