Inbound Marketing

Social Media
Inbound marketing - the difference between potential customers finding your company vs. you looking for potential customers.  Maybe that is a bit to simplistic.  According to Wikipedia  - Inbound marketing is a marketing strategy that focuses on getting found by customers by publishing helpful information on a blog, etc. {earning their way in} in contrast to outbound marketing via paid advertisements {buy, beg, or beg their way in}. If your company is making the switch from outbound marketing and paid advertisements {which I've never found have worked well for our company} to inbound marketing; one of the things that you need to do is track how successful you are at publishing content on the web that is getting you found and analyzing if you are being found by the right…
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eBook – Have You Built Your Google+ Business Page Yet?

Social Media
Google+ is the newest social media network and it offers so much more than than just the ability to incorporate a +1 button on your blog. Google+ first introduced what I call a personal page sometime last summer based on the concept of networking by adding people to "circles" that you can create and have full control over.  It also provides each of us with the ability to host an online meeting or a hangout where we invite specific people or have it open to the public. Every Friday at 8 am Pacific/11 am Eastern I usually attend the Accountants, Bookkeepers & Business Owners Hangout for an hour (where we discuss QuickBooks, general business, social media, and whatever). On Wednesday, I participated in #GPCW (Google Plus Circle Wednesday) on Twitter…
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Free eBook: An Introduction to Lead Generation

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Friday is Free eBook day, here on the QuickBooks for Contractors blog it’s better known as Freebie Friday!  Each Friday we’ll tell you about a free eBook that we’ve found or one that we have created.  Look for eBooks on a variety of educational topics. Free eBook - An Introduction to Lead Generation By now, many businesses understand that lead volume is based on a wide array of factors, ranging from social media presence, to blogging frequency, to online content. Learn how to effectively generate traffic and leads for your business. Download HubSpot's 39-page ebook, which will walk you through the basics of lead generation and discuss techniques for optimizing your lead gen strategy. In this free ebook, you'll learn: The fundamental tactics for lead generation Techniques for maximizing your…
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Free eBook: 25 Website “Must Haves” for Driving Traffic

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Friday is Free eBook day, here on the QuickBooks for Contractors blog it's better known as Freebie Friday!  Each Friday we'll tell you about a free eBook that we've found or one that we have created.  Look for eBooks on a variety of educational topics. Free eBook: 25 Website "Must Haves" for Driving Traffic, Leads and Sales We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue? This free, 52-page guide from HubSpot is the ultimate resource to having a killer website. You'll learn: How to get found online with Search Engine Optimization (SEO), including building inbound links, meta tags and more Important design and usability factors you need to know…
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