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Social Media & Marketing – How Much Is TOO MUCH?

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social media marketingSocial media and marketing your business articles are widely available, and I tend to read a lot of them, however,  one thing that has always plagued me is how often should you post, tweet, email, etc.  How much marketing is enough and how much is too much?  After all no one wants to be considered an annoying spammer.

Market Unto Others As You Would Have Them Market Unto You… We are adopting this new marketing attitude here on the QuickBooks for Contractors blog; we’ll continue to provide a new daily blog post; however, we will be far more prudent in the manner in which we will be publishing the content.

You can find us on LinkedIn – QuickBooks for Contractors group, Twitter, and Facebook.  After today we will no longer be sharing our content on multiple LinkedIn groups.

OR subscribe to our blog via email or RSS Feeds.

We want to make sure that you are receiving our content because YOU WANT TO rather than because we are pushing it at you from multiple platforms.

Here’s Why

Sometimes I think that I’m on information overload  from all the updates that I receive on a daily basis – between LinkedIn, Twitter, Facebook, RSS feeds and email.  I bet that many of you feel the same way.

There are times when I wonder if I’ll ever get any work done because there is so much “stuff” to read.  Monday is an especially bad day, for me anyway – Monday morning typically finds me downloading anywhere between 225 and 275 pieces of email!

As business owners we all need to market our business, therefore, we blog, tweet, and update.  But are we blogging, tweeting an updating the right things with the right frequency?  Or we coming off as spammers?

I guess I was in a researching mood over the weekend; either that or I was just at the point where I really felt that I needed to know this information and what I discovered I felt I should share with others.

Blogging:

Striving to publish a blog article on a daily basis is an awesome goal and is something that just about all of the articles that I’ve read have suggested.  If you don’t feel that you can come up with new content on a daily basis (and it is a lot of work) then come up with a schedule that you can stick to; once a week, twice a week, or even three times a week, and then be consistent.

BUT, you need to make sure that what you are blogging about is good content – something that is relevant to your audience.  Ultimately, your audience is vast and includes more than just your circle of friends and followers.  This happens when your blog is discovered by Search engines, which then send people outside of your circle to your blog.  This is known as “organic” traffic and “inbound marketing”, people finding us instead of just us pushing our content out to others.  We should ALL strive for organic traffic.

Twitter, LinkedIn and Facebook

You can integrate your Twitter Tweets with your LinkedIn and Facebook status so that every tweet you make shows up in all three places.  We can also link our blog to our Facebook business page, which then flows over onto our personal page.

Does it make sense to push the same content everywhere?  We need to keep in mind that if we appear in each of these network updates  multiple times each day promoting the same content to the same people that it begins to look spammy and gives the appearance that we are trying to hard to promote ourselves.

Marketing articles suggest that you update these statuses at least 3-5 times a day and that each tweet contain something new and relevant in order to not appear like a spammer.  But if we have the same connections on each of these networks, aren’t we just overloading them with the same information via different methods?

Email Marketing

Our email Inboxes contain an unlimited amount of “stuff” – emails from clients, friends, ads, newsletters, RSS feeds and SPAM.  Keeping it cleaned out is a full-time job in itself.    If you are a business owner it seems that all the marketing articles say that email promotion is the way to go.  Just be careful on how frequently you send out promotional articles and ALWAYS provide a way for the recipients to “opt-out” of receiving future emails for your company – and be sure to honor the opt-out requests.  The last thing that you want to have happen is to have your emails frequently reported as spam.

Newsletters

Newsletters that contain relevant content should be sent out on a regular basis – weekly, bi-weekly, monthly, quarterly – whatever schedule that works for you.  People tend to sign-up or “opt-in” to receive your newsletters because they feel that the information you offer will be relevant to them.

Closing

If every business owner were to use each of these methods as recommended I think that we will end up as being an annoyance instead of a valued and trusted source of information.

What are your thoughts about Social Media and Marketing?  How Much is TOO MUCH; and are you feeling like you are experiencing massive information overload like I am?  How are you handling it?

2 Responses to Social Media & Marketing – How Much Is TOO MUCH?

  • Thanks Randal 🙂

    And you are absolutely correct, it is vital to build trust and credibility – and that only happens over a long period of time.

    Like you many of our customers find us on the internet, either through our blog or our main website – LONG before they ever contact us.

    Just the other day I spoke to a woman who had requested a trial version of our software over a year ago, she had never called us, and couldn’t make the software work the way she “thought it should”; she called to say that after reading this blog for the last few months that she realized that her problem was that QB hadn’t been set up correctly and that she wanted to do the trial again!

  • Nancy,

    Your points are all valid because it is important for businesses to determine who their customer is, provide relevant information and become a trusted source for their clients.

    I submit that in your business as in mine our core strength is building trust and credibility over a long time. Which means it is incumbent on us to have a long-term strategic marketing plan that maintains consistent messages over a long period of time using multiple methods of approach.

    A lot of our clients were prospects who researched us and our firm for a long time before making the initial contact. When they do contact us we understand they have a degree of uncertainty and possibly a tinge of fear and we have processes to alleviate most, if not all of their anxiety.
    We focus on them as people first and contractors second. We listen deeply and with intention to truly understand what is going on in their business and their lives that has caused them to consider making a change.

    Your marketing works because whenever a client mentions “Prevailing Wage” I say “Sunburst Software” it is practically stimulus/response now.
    Hope it helps you to know that we are Raving Fans of https://www.sunburstsoftwaresolutions.com

    Warm Regards,

    Randal L. DeHart

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About Your Host:

Nancy Smyth, Certified QuickBooks ProAdvisor

Nancy Smyth, Sunburst Software Solutions, Inc.
QuickBooks Construction & Payroll Expert


I've been using and supporting QuickBooks products since the early 1990's. I've worked with thousands of contractors, assisting them with QuickBooks setup, Certified Payroll Reporting requirements, AIA Billing and Weighted-Average Overtime.


QuickBooks is a powerful product, but learning how to use it in your construction business can be difficult. I hope you find resources available here to be helpful.

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