Weekly Wrap-Up: News You Can Use 5/11 – 5/17/2012

Weekly Wrap-Up: News You Can Use 5/11 – 5/17/2012

News You Can Use
  There is so much news and information floating around the web – it’s difficult (at best) to keep up!  I’ve added a WordPress plug-in that grabs information from my Twitter stream to help me (and hopefully you as well) keep up with everything.  Look for the Weekly Wrap-Up: News You Can Use every Friday. Accounting & Taxes  Employee Benefits Uncle Sam Won’t Tax : Money :: American Express OPEN Forum https://t.co/I4vCf3Wi via @OpenForum -> House Approves Mobile Workforce Tax Relief Bill https://t.co/wGReBHco via @sharethis -> Obama Announces Tax Break for Small Businesses : The World :: American Express OPEN Forum https://t.co/ciXYC8P6 via @OpenForum -> Thou Shalt Not Sin? - Tax & Business Counsel Newsletter via @TaxReturnCoach https://t.co/1mN9F9FN -> Credit for Small Employer Health Insurance Premiums https://t.co/HRKVhZIs -> Accounting as…
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Inbound Marketing

Social Media
Inbound marketing - the difference between potential customers finding your company vs. you looking for potential customers.  Maybe that is a bit to simplistic.  According to Wikipedia  - Inbound marketing is a marketing strategy that focuses on getting found by customers by publishing helpful information on a blog, etc. {earning their way in} in contrast to outbound marketing via paid advertisements {buy, beg, or beg their way in}. If your company is making the switch from outbound marketing and paid advertisements {which I've never found have worked well for our company} to inbound marketing; one of the things that you need to do is track how successful you are at publishing content on the web that is getting you found and analyzing if you are being found by the right…
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eBook – Have You Built Your Google+ Business Page Yet?

Social Media
Google+ is the newest social media network and it offers so much more than than just the ability to incorporate a +1 button on your blog. Google+ first introduced what I call a personal page sometime last summer based on the concept of networking by adding people to "circles" that you can create and have full control over.  It also provides each of us with the ability to host an online meeting or a hangout where we invite specific people or have it open to the public. Every Friday at 8 am Pacific/11 am Eastern I usually attend the Accountants, Bookkeepers & Business Owners Hangout for an hour (where we discuss QuickBooks, general business, social media, and whatever). On Wednesday, I participated in #GPCW (Google Plus Circle Wednesday) on Twitter…
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Free eBook: An Introduction to Lead Generation

Social Media
Friday is Free eBook day, here on the QuickBooks for Contractors blog it’s better known as Freebie Friday!  Each Friday we’ll tell you about a free eBook that we’ve found or one that we have created.  Look for eBooks on a variety of educational topics. Free eBook - An Introduction to Lead Generation By now, many businesses understand that lead volume is based on a wide array of factors, ranging from social media presence, to blogging frequency, to online content. Learn how to effectively generate traffic and leads for your business. Download HubSpot's 39-page ebook, which will walk you through the basics of lead generation and discuss techniques for optimizing your lead gen strategy. In this free ebook, you'll learn: The fundamental tactics for lead generation Techniques for maximizing your…
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Free eBook: 25 Website “Must Haves” for Driving Traffic

Social Media
Friday is Free eBook day, here on the QuickBooks for Contractors blog it's better known as Freebie Friday!  Each Friday we'll tell you about a free eBook that we've found or one that we have created.  Look for eBooks on a variety of educational topics. Free eBook: 25 Website "Must Haves" for Driving Traffic, Leads and Sales We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue? This free, 52-page guide from HubSpot is the ultimate resource to having a killer website. You'll learn: How to get found online with Search Engine Optimization (SEO), including building inbound links, meta tags and more Important design and usability factors you need to know…
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QuickBooks 2012 Announced

QuickBooks 2012 - What's New
QuickBooks 2012 release announced by Intuit.  Learn about new features and functionality.  Last year we published a 142 page eBook on the features found in QuickBooks 2011; see what we have in store for the 2012 version. Well folks, it's that time of year again.  Intuit announced the launch of QuickBooks 2012 on Twitter early this morning with a link off to an official Press Release indicating that it would be available to purchase beginning September 26 directly from Intuit websites. As an Intuit Beta Tester I've been working with the QuickBooks 2012 Premier Accountant version since the middle of July. Below is a list of just some of the new features and functionality that Intuit is saying that you can expect to find in QuickBooks 2012, per their announcement…
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Freebie Friday – QuickBooks Premier 2011, the Official eGuide

QuickBooks 2011 - What's New?
Freebie Friday's are all about valuable Free eBooks and eGuides, sometimes they are eBooks that we've created and other times they are eBooks that we've found on the web that we feel are valuable and could be of interest to you. Back in the "old days", when you purchased QuickBooks it came with a manual - yup, that's right I said a manual - an actual honest to goodness manual bound as a softcover book.  I have a bunch of old ones hanging around. QuickBooks doesn't come with a printed manual anymore, but there are manuals available in eBook form - downloadable pdf's, you just have to know where to look for them. You can find manuals for QuickBooks Premier, Enterprise, and Mac versions straight from Intuit's support area at…
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Freebie Friday-How to Monitor Social Media in 10 Minutes a Day

Social Media
Learn how to monitor your social media channels in 10 minutes a day with this free eBook from Hubspot. Social media can be beneficial for your business, but monitoring different channels can take a lot of time and where do you start! Download HubSpot's new eBook to learn how you can streamline your social media monitoring while saving time! This eBook will teach you the most important elements you should be monitoring across relevant social media networks. We will suggest a few practical habits you can execute while sipping your morning coffee. After reading this 20-page eBook you will know: How to best spend your time monitoring social media How other marketers are spending time on social media What tools consolidate your social media information What you should be monitoring…
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Freebie Friday – Your QuickBooks file, the IRS & YOU eBook

Be A Better Bookkeeper, Free & Fee-Based QuickBooks eBooks, IRS Information
Oh sweet Friday - sometimes you come way to fast and other times not fast enough! Yup, it's time for "Friday eBook" here on the QuickBooks for Contractors blog. This week, I confess, I took a shortcut and turned our popular series "Your QuickBooks file, the IRS & You" and turned it into an eBook and called it good!  Friday's come too fast for me, in terms of getting things done (I do just about all of my blogging at night, early in the morning, or on the weekend otherwise I would never get any real work done during the day) - so I hope you will excuse this shortcut on my part. One of the reasons that I decided to turn it into an eBook is so that you…
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Freebie Friday – Email Etiquette eBook

Free & Fee-Based QuickBooks eBooks
This week's Freebie Friday eBook is all about Email Etiquette. We all use email every day, as a matter of fact just about all of us live in our email InBox – it’s a fast and effective means of communication.   But email is also cold, impersonal, unclear, and often used ineffectively.  It lacks the interpersonal contact of the traditional way of meeting someone. Email is also the source of many viruses, and is frequently used by spammers, so we should all pay close attention to how our email is perceived by the person receiving it. We only get one chance to meet someone for the first time and “WOW” them with our products and/or services, so, it’s important to really put your best foot forward; whether that first meeting…
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Lesson 1-Getting Started; FREE QuickBooks for Contractors Training eBook

Free & Fee-Based QuickBooks eBooks
Well it's Freebie Friday again here on the QuickBooks for Contractors blog.  With the new year, we have a whole bunch of NEW ebook lined up to offer you.  We hope you enjoy them and that you'll take the time to leave us a brief comment as to what you think about them. And now, with no further delay.............this week's ebook is........... Lesson 1 - Getting Started; Introducing QuickBooks Premier Contractor Edition. Lesson 1 - Getting Started is intended for new QuickBooks users or users who feel that they would like a “refresher” course and will: Discuss why you need to keep books for your business. Discuss why you need to keep books from the IRS's point of view. Using Forms and Registers to record transactions. Teach you how to…
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Free QuickBooks Ebooks – FREEBIE Friday

Free & Fee-Based QuickBooks eBooks, QuickBooks 2011 - What's New?
Welcome to Freebie Friday here on the QuickBooks for Contractors blog:-) Below is a list of the current QuickBooks related eBooks that we have available - I do have several new ebooks that are ready to go, but you'll have to wait until after the first of the year in order to have access to them as I'm in the midst of moving our main website to a new platform and I don't want to have to fix anymore links than necessary. What's New in QuickBooks 2011 142 pages covering the new features of QuickBooks 2011.  This eBook has been moved to our Learn to use QuickBooks in your construction business webshite where you can complete our simple request form to gain instant access to this ebook.  Request your copy…
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#QuickBooks for Contractors Freebie Friday Tracking Subcontractors Insurance

Free & Fee-Based QuickBooks eBooks
Each Friday, here on the QuickBooks for Contractors blog,  we will be offering a free QuickBooks related eBook, offering tips, tricks, and training – so stayed tuned, visit often or sign up to have our posts delivered daily via email. This week’s eBook provides information and tips for setting up a system to track Subcontractors Workers Compensation and General Liability Insurance expiration dates. When a contractor works on a construction project and he/she hires subcontractors; one of the things that he is required to keep on file is a CURRENT copy of each subcontractors Worker's Compensation Insurance Policy and a copy of their General Liability Insurance. Keeping track of expiration dates and making sure that you always have a copy of the current policy on hand, can be a daunting…
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#QuickBooks for Contractors Freebie Friday Prevailing Wage Fringes

Certified Payroll/Prevailing Wage, Free & Fee-Based QuickBooks eBooks
Each Friday, here on the QuickBooks for Contractors blog,  we will be offering a QuickBooks related eBook, offering tips, tricks, and training – so stayed tuned, visit often or sign up to have our posts delivered daily via email. This week's eBook provides information on paying and tracking prevailing wage fringe benefits, when you work on a government funded construction project that requires the submission of certified payroll reports.  Tracking fringes gets quite complicated, as they can be: paid to a Union on behalf of the employee paid to a bona-fide fringe benefit plan on behalf of the employee paid in cash to the employee or, a portion of the total hourly fringe benefit amount can be split between payments to a bona-fide plan with the balance in cash to…
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#QuickBooks for Contractors blog-Freebie Friday eBook Giveaway

Free & Fee-Based QuickBooks eBooks, Payroll Tips
Welcome to the launch of "Freebie Friday's" here on the #QuickBooks for Contractors blog. Each Friday we will be offering a free and fee-based QuickBooks related eBook, offering tips, tricks, and training - so stayed tuned, visit often or sign up to have our posts delivered daily via email. To start off our Freebie Friday's eBook series, we are offering a 19-page eBook called Payroll Mistakes - It's Not As Easy as 1-2-3 ; it seemed appropriate since year end payroll is just around the corner.  After all, payroll is an essential part of your business – not just a weekly, bi-weekly, or monthly annoyance.  Payroll is the primary way that employees are rewarded for good job performance and retained.  If you are issuing late or incorrect paychecks it can…
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